Netsmart – Professional Service Company

Professional services are occupations in the tertiary sector of the economy requiring special training in the arts or sciences. Some professional services require holding professional licenses such as architects, auditors, engineers, doctors and lawyers. Other professional services involve providing specialist business support to businesses of all sizes and in all sectors; this can include tax advice, supporting a company with accounting, or providing management advice.

Netsmart Technologies is an American company that develops and sells health information technology, including electronic health records, especially for organizations and entities in the behavioral health field. It was founded in 1992 although its technology origins go back to 1968 with the founding of Creative Socio-Medics, which it acquired in 1994. Netsmart has since grown via many other acquisitions. It is headquartered in Overland Park, Kansas.

At Netsmart they are trying to change the world. Literally, the work they are doing helps their clients provide better care to some of the nation’s most vulnerable populations. They take their leadership position in health and human services seriously.  Netsmart is the knowledge and technology partner for more 23,000 health and human services provider organizations nationwide, including 450,000 care providers and 40+ state systems.

LinkedIn, Twitter, Facebook, and their own Blog are their official social channels to communicate with their customers. It’s really convenient to contact them by many ways. They use the social network to introduce, advertise and interact themselves to customer. Most of following from their LinkedIn, Twitter and Facebook account more than Google+, and YouTube.

Besides that, Currently Netsmart offers many solutions and services for their clients including social media consultancy services that can help organisations:

Especially, Netsmart, a market leader in behavioral health care information technology, has earned the “Best-of-the-Best” distinction from Service Performance Insight (SPI). The recognition is based on an annual SPI in-depth analysis of professional services organizations to determine which are performing above industry benchmarks in such areas as client satisfaction and managing large project volumes.

Morover, rapidly growing Netsmart began utilizing FinancialForce PSA (Professional Services Automation) in 2014. The cloud-based enterprise resource planning platform allows Netsmrt to effectively deliver solutions to health and human services provider organizations nationwide as they improve the quality of life for millions each day.

As the relevant value levers associated with implementing Enterprise 2.0 as published by McKinsey Global Institute (2012), I think they focus on marketing and sales with  derive customer insights, the use social technologies for marketing communication/interaction, and generate and foster sales leads.